“My favourite brand is [J.JS Lee] from London. The designer has the talent to integrate femininity & unisex touch. Very Clean shape with creative use of materials.” – Wallis, a buyer of Initial.
Established in 2000, initial Fashion is a Hong Kong-based fashion label and now covering regions with business throughout Hong Kong, China and Japan. We create a culture rather than just a piece of clothing. Unlike the usual practices of branding that are normally seen in the consumer goods industry, our branding philosophy in the fashion and lifestyle goods industry is unique and personality based, we bring “The Unusual Experience” to our customers.
[ AWARD ] We Respect the Diversity of Creations
The Asia Buyers’ Award is the decentralized prizes in the field of fashion, apparel, accessory and other lifestyle scenes.
It has been awarded by “new generation stores” have firm eyes and strong passion for fashion in big markets in Asia.
Awarded brands get exposures in greater Asian markets, then may have deals with stores, find agencies, win a free stand at trade shows in Asia.
To apply the award, firstname.lastname@example.org